This month’s WIN Breakfast Meeting is Friday, May 18. This Breakfast is a week early due to the Memorial Day Holiday weekend. This event will be held at the Atlantis Casino Resort Spa.
The buffet opens at 7 a.m., with the program running from 7:30 a.m. to 9 a.m. The entrance fee is $35 for non-members and $20 for members who do not have the Pre-Paid membership. Registration is now open for this event.
This month’s Breakfast Sponsor is:
WIN is pleased to present:
Melissa Agnes, ‘Crisis Ready: Building an Invincible Brand in an Uncertain World’
Bad things happen to good companies. And issues come in all sort of sizes.
The potential risks in modern-day business are greater, more dynamic, and less predictable than ever before. And yet, the greatest exposure does not lie within these risks. Rather, it lies in having a team that is not prepared to anticipate, foresee, or respond to a rising threat, and its impact on your reputation, revenue, and relationships in real-time.
If a negative situation were to strike your organization, how confident do you feel that your entire team would know precisely what to do? Would they know how to immediately and effectively manage the situation in a way that results in increased stakeholder trust and loyalty?
In this program, Melissa Agnes, provides an applicable roadmap for helping you build an invincible brand through effective communication, issue management, and crisis readiness, resulting in increased organizational trust, credibility, and goodwill.
In this session, you will:
- Prepare for what you need to expect, deal with, and overcome when things go wrong
- Learn ways to exceed stakeholder expectations when it matters most
- Discover techniques to empower your team to make smart decisions that are focused on stakeholder-experience and relationship-strengthening
- Identify the difference between an issue and a crisis, and respond appropriately in real-time
- Discover the roadmap to brand invincibility
About Melissa Agnes:
Author of Crisis Ready: Building an Invincible Brand in an Uncertain World, Melissa Agnes is a leading authority on crisis preparedness, reputation management, and brand protection. Agnes is a coveted speaker, commentator, and advisor to some of today’s leading organizations faced with the greatest risks.
As a strategic advisor and keynote speaker, Melissa Agnes has worked with NATO, Ministries of Foreign Affairs and Defense, financial firms, technology companies, healthcare organizations, cities and municipalities, law enforcement agencies, global non-profits, and many others, helping them understand risk and build invincible brands that can withstand even the most devastating of events. In 2015, she gave a TEDx talk in Los Angeles where she discussed the secret to successful crisis management in the 21st century.
Agnes is the editor of the Crisis Ready Blog, a contributor to Forbes, and a go-to source for the press, with recent coverage including the Wall Street Journal, VIBE Magazine, USA Today, and many others.
As a university guest lecturer, Agnes teaches crisis management in university courses around the world, including at NYU and McGill.