January 27, 2017 WIN Breakfast Meeting

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Event Details


This month’s WIN Breakfast Meeting is Friday, January 27, and will be held in the Capri Ballroom of the Peppermill Casino Resort Spa.

Click here to register for this event.

The buffet opens at 7 a.m., with the program running from 7:30 a.m. to 9 a.m. The entrance fee is $30 for non-members and $15 for members who do not have the Pre-Paid membership. Tickets will be available for online purchase the month of the event, OR attendees can pay at the door.

This month’s Breakfast Sponsor is:


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This month, WIN presents:

Pete McGraw: “Rebound: Humor and Leadership”

Peter McGraw Associate Professor Marketing Leeds School of Business (Photo by Patrick Campbell/University of Colorado)

Pete McGraw is not your typical professor. Though he possesses the pedigree of a serious academic, he has an adventurous side that is evident in his approach to scholarship and life. Dr. McGraw, a professor at the University of Colorado, Boulder, is an expert in interdisciplinary fields of emotion and behavioral economics. His research examines the interrelationship of judgement, emotion and choice, with a focus on consumer behavior and public policy – ranging from how the government is botching anti-terror policy to why couples overspend on their nuptials.

And now, with his attention directed towards the question of what makes things funny, he is becoming a leading force in moving the study of humor from the niche to the mainstream. The advantage that McGraw has over his predecessors is his ability to conduct state-of-the-art experiments with the help of the team he directs at the Humor Research Lab (HuRL), a laboratory dedicated to the experimental study of humor, its antecedents and consequences.

McGraw holds appointments in marketing at the Leeds School of Business in social psychology in the Department of Psychology and Neuroscience. He received a B.A. in psychology and M.Ed. in educational psychology from The Ohio State University. His post-doctoral training was conducted at Princeton’s Woodrow Wilson School. He teaches courses in decision making, consumer behavior and advertising.